Real Estate Leads For Realtors

Because real estate prices have dropped quite a bit, the potential commissions that real estate agents and brokers could earn have also dropped. But the drop in commissions can be more than offset by the amount of properties that can be sold. And getting quality real estate leads is one of the keys to making this a reality for real estate professionals. This is because there are so many more properties on the market now than there were before the bubble burst.

The rise in the number of homeowners who are underwater on their mortgages has increased so much that a very large number of them have decided that they cannot afford to stay in their homes. They would rather sell their home and buy a comparable home for a much lower price, and take the loss so that they can improve their cash flow situation by having a lower mortgage payment each month. And since there is no shortage of properties to buy, these people had no problem finding a suitable home for a good price.

And another result of the rise in available properties is that more and more people are becoming first-time homeowners. Since prices on homes are falling, more and more people are able to afford a home for the same amount they are currently paying in rent. So the logical choice for these people is to buy a house rather than continuing to rent.

These factors all lead to one thing – a higher need for real estate agents to help the buying and selling of all of these properties. Therefore, even though prices have fallen, the quantity of available properties, buyers, and sellers has raised which more than makes up for the lower prices in terms of how much a given real estate agent could make in the current real estate market. And as we all know, the more clients a real estate agent has, the more properties they’ll sell and the more money they’ll make.

The problem comes in when a real estate agent has already gone through their current client list. The best way for them to get more clients is to somehow obtain more real estate leads. Not only do they need more leads, they need high quality leads if they are going to be successful in converting a high number of them into clients who actually follow through on buying and/or selling one or more properties.

So how can you get more real estate leads? There are of course many different ways. These include buying them from an agency that offers them, advertising, subscribing to lead generation websites, developing and keeping current your own real estate website that draws potential

clients to it, and best of all by getting them through your own network. There are undoubtedly other ways of generating real estate leads as well, but these are the most common methods – all of which have proven to work to a certain degree.

One of the easiest ways to get real estate leads is by purchasing them. There are companies whose sole purpose is to find people who want to buy or sell a property. They then sell this information to people who are willing to pay for it. So if you are a real estate agent looking for real estate leads and either don’t have the time to find your own, or simply don’t want to, then this may be a good option for you.

There are two different major ways to do this. You can purchase the real estate leads from a company as a set of data that you will get in the form of a list or spreadsheet. Then you will need to start sifting through them and using the data available to qualify and categorize them yourself. And after that, it’s time to start making calls to find out they are valid leads or not.

The other way of purchasing real estate leads is by subscribing to a real estate lead generator website that will send you much smaller lists of leads on a regular basis. This can be nice because the information is likely to be much more current than buying a single very large list of leads. But this also means that there are fewer to work with so it doesn’t give you as much freedom in terms of choosing who to contact first.

Purchasing real estate leads or subscribing to a lead generation website can also be expensive. This can be a very bad thing since the whole intent of buying leads is to find clients, sell properties, and make commissions, if the leads that you buy don’t turn into commissions. In that case, not only did you not sell any properties (or many properties), but you wasted money on worthless information, and you wasted time contacting worthless leads when you could have been working on finding good real estate leads instead.

Another way to generate real estate leads is by advertising. If you are a real estate agent, broker, or business person, advertising your services may be a good way to generate real estate leads. This type of lead generation is great because rather than you doing the work to find people who want to buy or sell a property, the tables are turned and they come looking for you instead.

In addition to having people try to find you instead of you trying to find them, there is another benefit to advertising to generate real estate leads. The people who are trying to find you are already definitely interested in buying or selling a property. This means that you don’t have to worry about whether they are going to turn out to be qualified leads or not, because they definitely will be.

A similar way to generate real estate leads by advertising which can be even more effective than simply advertising on a billboard or in the paper is by setting up your own real estate website. Websites are surprisingly inexpensive to have hosted, and having one developed for you doesn’t have to be expensive either. And if you learn the basics of website development, you’ll be able to maintain it by yourself after it’s been set up so that you can always keep it current.

The reasons to keep your website current cannot be understated. First, you have to keep it updated with the properties you are trying to sell so that the people who visit your website will have something to look at – and since this list of properties will be changing frequently as your client list grows and changes, you’ll need to change your website often to incorporate the new properties and eliminate the ones that are no longer available.

A second reason for keeping your website updated on a regular basis your page rank will grow higher. Search engines use a number of factors to determine how relevant they are to certain keywords, and where to display them in a list of search results. And one of the biggest things that moves a website toward the top of the list is it’s page rank, which is greatly affected by how active and how current the website is. So the more often you update your website, the higher its page rank will be, the higher it’ll show up in search results related to real estate keywords, and the more visitors you’ll get to your site.

Once you get visitors to your site, you’ll be getting the exposure you want to potential clients for free. They can stay on your site for as long as they want to and look at as few or as many properties as they want to. And you don’t have to do anything in order to help them. In fact there could be thousands of people all on your website at the same time. That is something that you would not likely ever have the opportunity to do in person. This phenomenon is what is known as leverage, and leverage is what can turn a small business into a fortune 500 business in short order when managed correctly.

The best way to do real estate lead generation also happens to be one of the most difficult – at least in the beginning. The method of finding leads is by building a very large network, and using it. This is one of the best ways to get leads because it is one of the most surprisingly effective ways. But unfortunately, it’s also one of the more difficult ways to start, and takes a while to yield significant results.

The first thing you’ll need to do is to start building your network. And it’s not that you just need to start building it, you need to intentionally focus on building your network each end every day, no matter where you are or who you’re talking to. This is because for most people, networking does not come naturally.

If you are like most people, you are probably somewhat shy and don’t make it a point to intentionally meet and talk to new people on a regular basis. But if you want to build a network, you’ll have to do exactly that. This is something that can come as a challenge to say the least, both emotionally and technically, but it is well worth the effort in the long run.

It can be emotionally difficult because a large part of building a large network is dealing with rejection. And if you want to build a large network quickly, you’ll have to deal with a lot of rejection each and every day. Too many people, being rejected is taken personally and it ends up wearing them down so that they eventually give up before they gain the benefits that building a large network provides. But if you can learn how to not take rejection personally, you’ll succeed where so many others have given up and failed as a result.

And networking to generate real estate leads can be done almost anywhere. When you need to put some gas in your car, park on the other side of the pump from someone who’s already there and try to strike up a conversation where you’ll be able to tell them that you’re in the real estate business and can help them or anyone else they know who may be looking to buy or sell. And if you’re really serious about it, you may want to only get $10 or some other small amount of gas at a time so that you’ll need to go to the gas station more often and have more opportunities to network.

You can also build your network by meeting new people at any other place. You could talk to someone at the grocery store, library, church, waiting in line at the bank, or anywhere you are around other people for more than a few minutes at a time and starting a conversation wouldn’t be too awkward. It can be done anywhere, with just about anyone, at almost any time. And the more dedicated you are to it, the faster you’ll be able to grow your network and the better off you’ll be in the long run.

Some of the best ways to network are by talking to the people you already know. These are people who are already in your network, and you can use them to help you grow your network even larger. The most obvious way is to simply ask them if they are interested in buying or selling a property in the near future, and to keep you in mind if they are.

But another way to help you grow your network is to ask them who they know that may be interested in buying or selling a property. You are basically asking them for real estate leads using different words. You could ask them for the names and numbers of people who they know who may be interested in buying or selling a property, or you could ask them to give your contact information to the people they have in mind when you ask them that question.

It’s a great idea to have business cards with your contact information made up when you’re networking. That way you won’t have to rely on people’s memories which are definitely not the most reliable things when compared to something they can simply read from a card. Cards on the other hand make it so that the person you are giving your contact information to doesn’t have to rely on their memory, and it puts forth a more professional image as well which can only benefit you.

Real estate values have taken a dive and one of the results has led to there being many, many more properties on the market now compared to before the economy took a dive in 2008. This means that even though the prices are lower, the higher quantity of properties on the market make it possible to buy and sell more of them and make more money in commissions as a result which will more than make up for the decreased individual property values.

I order to sell more properties you must have more clients. And to get more clients, you need to have more real estate leads. These real estate leads can be generated in a variety of different ways, all of which can be useful to real estate professionals. Having reliable leads will definitely result in more clients, more sales, and more money made in commissions. Purchasing them, advertising for them, or getting them from your network is all great ways go get leads that all have their own strengths and weaknesses. Pick the one that will work best for you, and you’ll be on your way to making more money through real estate in less time that you think.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Jeff Deveau

10 Mistakes Home Sellers Can Avoid in Los Angeles

Ready to sell your house in Los Angeles? You will likely have many decisions to make along the way. Learn more about mistakes home sellers can avoid before selling their house in Los Angeles!

There are many things to consider when selling your house. Sellers often make the same mistakes, but there are ways to avoid them. The first step is knowing what they are!

#1 – Not Exploring Options

You don’t have to list your house in Los Angeles in order to sell it. You can choose to sell it yourself either on the market to traditional buyers or directly to an investor or professional property buyer. What works for one property seller may not work for you. Before you call an agent, take a look at what is available to you! Exploring options will ensure you get the optimal result.

#2 – Pricing It Incorrectly

If you choose to list your house, one of the biggest mistakes you can make is pricing it too high out of the gate. Many sellers have an over-inflated price in their head, trying to get as much as possible, without considering what will be a realistic price to sell for. Some agents will advise you to list high so they can convince you to sign with them, while they take a shot at scoring a higher commission.

#3 – Not Clearing Out Your Personal Items

Imagine if it were you viewing a property. You wouldn’t want to see someone’s vitamins on the table, family photos everywhere or their stack of mail on the counter. Seeing personal items strewn about can make people feel very uncomfortable. They need to be able to imagine themselves in the house, not feel as if they are intruding on someone’s space. Many people will pack up everything but the necessities and put it all in storage until the house has sold.

#4 – Not Considering All Costs

If you decide to list your Los Angles house, there are all sorts of costs to consider. Not only are there agent commissions, but also agent fees, administrative costs, marketing costs, listing fees, closing costs and more.

#5 – Not Making The Needed Repairs

Not doing some things up front will cost you down the road. Once your buyer does an inspection, they will often ask for a number of things to be fixed. You might be blindsided by the number of repairs your house needs. Some sellers choose to have their own inspection done before listing so they have an idea of what they are in for. Taking care of the problems up front will save you time and money down the road.

#6 – Not Disclosing Items Upfront

These items will come back to bite you. Either in the inspection or when the new owner sues you. By law, you have to disclose what you know about the property.

#7 – Not Putting Away Pet & Kid Stuff

While kids and pets are wonderful, not everyone has them. Some people will feel a little uncomfortable if there are chew toys on the couch or legos all over the floor. Remember, the experience is about them. Make the areas feel neutral but welcoming.

#8 – Not Putting Personal Feelings Aside

This is business. If someone comes to view your house and you hear them say they want to pull out the garden to add a deck, don’t get too hung up on it if they plan on paying you the price you want. While you might feel a little sad, this is business, and missing out on a qualified buyer because of something petty can be a huge mistake.

#9 – Hiring A Bad Agent

It can be easy to hire the wrong agent. Some are full of charm and are great at sales. This is great when they are trying to sell your house, but they also use this charm to get you to sign with them. Make sure they aren’t making false promises or are only worried about their commission. You can look at reviews, but it is best to hear first-hand experience from people you know and trust. You simply aren’t going to click with everyone either. You might find the top agent in town can be incredibly stressful to work with.

#10 – Not Having a Game Plan

Selling your home can be a stressful time, but it doesn’t need to be. Having a game plan will help you get through the process unscathed. Generally speaking, if your property is in very good shape and you can wait months to sell, listing with a realtor is the best plan. If, on the other hand, your property is distressed and you need to sell quickly, selling to an investor or professional home buyer is usually the best option.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Johnathon Case

How I Learned to Sell My House Fast!

I had been trying to sell my house for over two long years before I discovered how to sell my house in 7 days or less. I had a house in another state in which I no longer lived. In addition to the house I lived in, I was paying a first and second mortgage, utilities, taxes and outrageous rates for vacancy insurance month after month while my house sat empty and unsold. The house was bleeding my bank account to death, especially when the real estate and credit market started to go downhill.

Before I moved, I tried to sell my house myself „For Sale by Owner“ (FSBO) with no luck. I had no idea how to effectively market my house to generate buyer interest, how to get them financed, how to complete the purchase and sale paperwork and the like. After I failed to sell my house myself, I listed the house with 4 different Realtors for six months each. They told me the that my house was beautiful, that they could sell my house fast and get top dollar. They promised me that they would market my house in the paper, magazines, on the MLS and do multiple open houses and more. In reality, they barely lifted a finger. They listed my house on the MLS, put a sign in the yard and forgot about my house. They did no open houses as promised, advertised in no magazines and never showed the house. I lost two years worth of mortgage payments, taxes and utilities that I will never recover.

Perhaps you’ve found yourself in a similar situation. Perhaps you are making two house payments, trying to sell an ugly house, in foreclosure, bankruptcy, going through a messy divorce, dealing with the death of a loved one, lost your job, had an extended illness or just can’t afford to make your house payments anymore. Perhaps you too have tried to sell your house on your own or through a Realtor with no luck. Regardless of your reasons for wanting to sell your house fast, there is a better way to sell without trying to sell your house yourself or listing through a Realtor. You can sell your house in 7 days or less and here’s how…

I was searching the Internet one day looking for yet another Realtor to list and sell my house when I came across a local company that claimed to buy houses in 7 days or less. Perhaps you’ve seen some of those local „We Buy Houses“ people or companies in your neighborhood. I called the home buyer and he said that they were indeed a local, professional home buying company that buys houses in any area, condition or price range, in 7 days or less, for investment purposes. He said they could pay me all cash, take over my mortgage payments and close quickly if needed. He said that if my house qualified, they could buy my house fast allowing me to sell my house in 7 days or less!

We made an appointment for him to come out and inspect my home within the next 48 hours. He loved my house and said it was exactly the type of home that he and several of his customers were looking for. He made me 2 different offers to purchase my home on the spot. One was an all cash offer to buy my house below current market value. This offer would have netted me about the same amount I would have made had I listed and sold through a Realtor. The second offer was to give me some cash now, take over my mortgage payments and cash me out of my mortgage and remaining equity later when he was able to resell my house to a new buyer. This offer would give me a higher sales price, some cash now, immediate debt relief from my mortgage payments and the rest of my cash later. If I had not been trying to sell my home for two years, I would have taken the 2nd offer. However, because I had been trying to sell my home for so long, I took the cash offer and netted the same amount I would have likely made if I had sold through a Realtor. The home buyer handled all the paperwork and we closed later that week with a local real estate attorney. My house was bought and sold in 7 days or less! Man, I wish I had met these guys two years ago!

If you too have an unwanted house you need to sell fast for any reason whatsoever, I recommend you contact one or more local, professional home buyers in your area before you list your house with a real estate agent or try to sell „For Sale by Owner“. You owe it to yourself to see what these folks have to offer before you lock yourself into a six month listing agreement with a real estate agent and end up waiting two years and thousands and thousands of dollars later to sell your home for the same amount you would have likely netted to begin with.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by D. Griffin

Real Estate Lead Generation Services – A Breakdown Of Those Available

Online and automated real estate lead generation services are provided by companies that do the bulk of your lead generation work for you. In return for payment, they provide you with targeted leads of prospective clients who are investigating the sale of their home, thinking about buying a home or actively searching for a real estate agent.

But who are these companies, how do they work, what information can you expect to derive from their services, and what do they charge? For a breakdown of some of the industry’s most popular real estate lead generation companies, keep reading.

Realty Generator

Realty Generator syncs your local MLS listings with your website, manages search engine advertising spending, offers cell phone alerts, and includes CRM (Customer Relationship Management) software.

House Values

House Values is a website that lets homeowners type in their zip code and real estate property info in exchange for a home evaluation, provided by you. In turn, they collect the visitor’s contact info and pass it on to you for a nominal fee.

House By Mouse

Through a variety of websites and MLS listings, House by Mouse collects visitor information and passes it on to you. You get email updates, including those local prospects‘ contact info and, in turn, pay per lead generated. They charge about $12.95 per lead.

Realtor Exposure

Realtor Exposure works by providing you with a personal website that is designed to capture leads from buyers and sellers who are searching for home information in your area. Those leads are delivered to your cell phone or email. They also guarantee that your site will appear on the first page of search engine results, but this isn’t confirmed.

1to1Red

1to1Red allows you to set your monthly budget and then creates a personalized lead generation program based on that budget. They can manage advertising, online campaigns and pass on potential leads right to your inbox. Their focus is on quality leads and providing you with all the tracking information you need to stay on top of your marketing.

For an average of 5-15 quality leads per month with 1to1Red.com, you can expect to pay approximately $500.

HomeGain

HomeGain’s biggest selling feature is that you only pay a referral fee if you close a deal. They offer customized coverage areas for a low monthly subscription rate and, in turn, provide you with the contact information of web searchers looking for a home evaluation or realtor.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Cole Stevens

Sell Your Property to Cash Buyers For Fast Cash

Do you want to sell your property fast? Do you have any idea how long can it take? A lot of people in UK want to sell their properties, be it a residential house, apartment or a land; the fact is: not all of them end up making a good deal! You should have a fair idea about the market and other related aspects of property selling. So you have to do your homework, understand the process and then only you would be able to make a profitable deal! Then how can you make the entire process short, simple and fast?

People may want to sell their house due to many reasons. Those who need fast cash cannot wait for long; cash buyers can help people who want to sell off their houses quickly. Here are some situations when people need quick cash

Reasons why people go for a fast sale:

1] Upgrading: People may want to sell off their house in order to buy a new property. This group of people usually needs a temporary shelter for the time span between selling the old property and buying the new one.

2] Financial Difficulties: Due to a downturn in real estate market value of property may begin to reduce; a lot of people sell off their property before the market deteriorates further. Sooner you close the deal higher is your profit margin.

3] Repossession: Home owners who are unable to pay off their mortgage may want to sell of their house to avoid repossession.

To sell your house you may require money in hand very fast; steps like doing a market research, finding a home buyer, taking proper care of all legal aspects of the deal, refurbishing the house to attract buyers will just elongate the process. Is there any easy alternative? Yes there is. You can contact cash home buyers to sell your house really fast, even within 48 hours!

Who are Cash Buyers?

Cash buyers are independent property buyers with experience in property and finance related matters. They buy directly from you. Cash Buyers will buy your property for fast cash. Once you or any other home owners contact them, they will offer a free, no obligation quote instantly. If the seller agrees, they will finalize the deal within 48 hours.

You do not need to remodel or retouch the house before selling. Cash buyers purchase properties without considering its condition. Even if your house is under repossession, you can sell it off to cash home buyers easily.

Since the property buyers sell off or rent out the houses they buy, you can go for sell and rent back option and avoid the hefty process of relocation if required.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Caroline Lee Smith

How NOT to Hire a Real Estate Agent

If you do NOT read this report you will almost certainly lose thousands of dollars when you sell your home…

Home sellers don’t know how to spot a good real estate agent

This is understandable when you consider that you will only buy and sell one or two properties in your lifetime. Your home is probably your biggest asset. So, be careful whom you choose to sell it; one slip-up from an agent will wipe thousands off your selling price.

Ask the right questions

Many home sellers ask the WRONG questions when they interview an agent. They ask questions such as „How much do you charge?“ or „What’s my house worth?“. While these questions are important, they should only be asked after the agent has told you what they’ll do for you and how they’ll get you the best price.

This report is your guide to hiring a real estate agent. I’m going to show you how to spot and select the best agent to sell your home. After all, I believe there’s no one better to sell your home than a highly skilled agent. The problem is that highly skilled agents are hard to find.

WARNING! Don’t settle for second best. Too many sellers make the mistake of picking the ‚best of a bad bunch‘. You could be better off without an agent

Check out your agent

It’s a sad fact, but many people don’t check-out their agent until after they have signed with them – by then it’s too late. After you sign you’re stuck; you could be locked into a ‚minimum 90 day‘ contract.

The questions and information in this report will give you the knowledge you need to keep the power when you’re selling a house. After you sign you lose your power.

Agents love to say they are all different but basic research will prove most are the same. It’s the ‚cookie cutter‘ approach when it comes to selling your home – every property is sold the same way.

What to look for when choosing an agent

In 2006 Neil Jenman (my Dad) was asked to provide a list of questions, comments, and hints to help home sellers choose an agent for a TV show he was hosting. He called his list of questions and comments, GUIDE TO GRILLING AGENTS. Over the last few years I have given the guide to many home sellers. This report contains many of the questions and comments in his original guide.

What does a good agent look like?

Most agents will be well dressed, on time, and prepared. But the best real estate agents will be the ones who put your interests first. They will offer solutions that suit you first, not them.

Agents who ask for money to advertise your home should rarely be hired. After all, if advertising was the only reason your home sold why do you need a real estate agent?

Questions are the answer

Sometimes the answer to one good question will give you the confidence you need to hire the best agent to sell your home. Good questions do the hard work for you. Before you jump in and start grilling real estate agents, take a step back.

Put your home buyer shoes on. And start with a mystery shop…

MYSTERY SHOP

Department stores do it, so why shouldn’t you? Use the ‚process of elimination‘ to weed out the poor agents. Why bother interviewing a real estate agent who doesn’t bother to return buyer’s calls? Start with an email. Approximately half of all buyer enquiry arrives via email.

If you send out 10 emails to 10 local real estate agents, I can almost guarantee that you will not receive 10 replies. If only 5 reply, then you have just saved yourself having to interview 5 agents. Include your phone number in your email. Do they call you back? Or do they just email a standard response? An agent who follows up with a call has a much better chance of ‚closing a sale‘ than an agent who sends a standard reply.

QUESTIONS ARE YOUR BEST WEAPON

If you don’t ‚test‘ your real estate agent before you hire them – one thing is for sure – the buyers for your home will do it for you.

What follows are questions that have proven to be a huge help to sellers.

REMEMBER: You are the owner of the property. You are considering employing an agent to sell your property. You are the boss. You have the power BEFORE you sign up. Make sure you keep that power at all times. Control the agents, do not let the agents control you.

Your home’s selling price is determined by your agent’s ability to negotiate

• HOW ARE YOU GOING TO GET THE BEST PRICE FOR MY HOME?

When you ask this question many agents will start throwing around the word negotiation. You want to be certain that they are capable of negotiating a high price for your house, ask them to teach you something about negotiation.

Question their ability to negotiate.

Ask them what they know about negotiation. It’s a big point that most home sellers miss because they focus on what the agent says rather than on what they do.

Here’s one of my favorite questions to ask a real estate agent:

• WHEN/IF YOU BRING ME AN OFFER, HOW CAN I BE CERTAIN THAT IT’S THE ABSOLUTE BEST PRICE THAT THE BUYER CAN PAY?

Many real estate agents will have difficulty answering this question. It’s a question that’s rarely asked of agents. Ask it. The answer will tell you a lot about an agent.

Some more questions you can ask are:

• Are you a good negotiator?

• Can you tell me some of the main points you know about negotiation?

• Can you give me some examples of the results of your negotiating ability?

The Biggest Liar Gets the Job

When hiring a real estate agent, the biggest liar (the agent who quotes you the highest price) often gets the job. It’s an old (and very true) real estate saying.

Unfortunately many home sellers hire liars. This happens because people who hear what they want to hear don’t perceive the information as being a lie.

One of the best questions you can ask is:

• WHAT WILL YOU DO TO GET THE BEST PRICE FOR MY HOME?

Once you are satisfied with the answer then ask:

• WHAT PRICE DO YOU THINK YOU CAN SELL MY PROPERTY FOR?

Most agents will try hard to hedge around this question. They may be vague and say such things as „It depends on the market,“ or they may use the common ploy of answering a question with a question, such as, „How much do you want?“

Sellers should stand firm and press the agent on this point by making such comments as:

You are the agent, you sell lots of properties in this area, surely you know how much you can sell my property for – even if you have to give me a range. After all, you are the expert, aren’t you?

Once the agent has given a [verbal] quote, ask the following:

1. Will you give me that quote in writing?

2. Do you usually sell properties for the price that you quote the sellers?

Regardless of the answers, don’t dwell too long on any point at this stage. Just keep the questions rolling…

It’s not what you pay an agent, but what they cost you, that counts.

• How much commission do you charge?

Most agents will talk about ’standard rates‘ or they will say that the rate is recommended by the Real Estate Institute – this is to soften the shock. Sellers should make comments such as:

Is your fee negotiable?

Have you ever reduced your fee for anyone?

If you should ask me to accept a lower price than the price you have quoted me, will you also accept a lower fee?

NOTE: Be wary of agents who cut their commission to get your business.

These agents are often poor performers who rely on discounts to get you to sign with them.

• What is it about you and your agency that makes you better than other agents?

This is a great question. The agents all want to say that they are „the best“ but they will struggle to define what is meant by „best“. Of course, „best“ to a seller means the highest price with the lowest risk and the lowest cost.

The Issue of Advertising

With almost every agent, advertising will be a big point. Be careful, this is the most common way in which thousands of home-owners lose thousands of dollars without selling their homes!

The Golden Rule when selling a home: Never pay any money for any reason to any agent until your home is sold and you are satisfied.

The Silver Rule is this: Don’t sign anything that requires you to pay any money [in the future] for any reason if your home is NOT sold.

Some agents will say „you don’t have to pay for advertising until your house has sold“ but what they fail to mention (or make clear) is that if your home fails to sell you will still have to pay.

Here are some comments and questions that can be made to an agent which show the absurdity of the advertising policies in most real estate offices.

• Why do you expect me to pay for the advertising to find a buyer? Surely the commission should include advertising?

• Why should I pay twice – once for advertising and once for commission?

• If you put ads in the newspapers [and charge sellers for those ads] and the buyers are going to come via you, what are you doing that sellers can’t do for themselves?

• If you advertise my home and I pay for the ads and you get calls from buyers and those buyers buy a home other than mine, do you give me any money back? If not, why not?

• If I pay you [thousands of] dollars for advertising and you do not sell my property, what happens to the money I paid?

• I notice that your advertising has your name and the name of the agency prominently featured. Surely I don’t have to pay the cost of advertising you and your agency?

• Based on the length of time you have been in business and the number of people who contact your office, don’t you already have a list of buyers on your books?

• I am not going to be paying any money to any agent for any reason until my home is sold. Once my home is sold within the price range that you quoted me, I will be delighted to pay you a GENEROUS commission as a reward.

This is my firm policy as a seller. Do you accept my policy?

Random comments and questions… [or other ways to make the same major points] might include…

• I want an agent who will get me the highest price at the lowest cost with the lowest hassle and, of course, without any risk of loss if there is no sale. Are you comfortable with being able to meet these simple requests of mine?

• How many properties do you sell? (Let them ask you if you mean weekly, monthly or annually, to which you reply that the time frame doesn’t matter. You just want to know that they are capable of getting results).

• What provisions do you take to ensure the security and safety of my home when it is being shown to prospective buyers?

• If I find a buyer – such as a close friend or relative – will you want me to pay you any commission?

• Have you ever had any unhappy clients?

• What were they unhappy about?

• If I employ you and I am not happy with your performance, I want to be able to dismiss you without any penalty to me. Is this okay by you?

• The agent I choose will be given an initial time period of 30 days on the selling agreement between us. If my property is not sold in 30 days and if I’m happy with the performance of the agent, I will be happy to extend the term of the agent’s appointment. Is this okay by you?

SELLERS‘ TERMS & CONDITIONS

Get the agent to agree to your terms BEFORE you agree to the agent’s terms.

Finally, the biggest and most important point of all for home sellers – DO NOT SIGN the document that the real estate agent asks you to sign – at least NOT on the agent’s first visit.

Ask the agent the following questions:

• If I decide to employ your agency to handle the sale of my home, what document will you be asking me to sign?

• Can I have a copy of that document so that I can get some independent advice about it?

• The following is the start of your final words to the agent at the end of the agent’s first visit…

As I am the owner of the home and as I will be employing an agent, I will be preparing a list of my own terms and conditions under which I employ an agent. I will be asking the agent to sign my terms and conditions before I sign any terms and conditions prepared by the agent. Further, if any of my terms conflict with the agent’s terms, then, of course, my terms will take precedence.

• Are you okay with me, as the owner of the home, telling you, the agent, what I require you to do?

Thank the agent for coming and tell the agent that you will be in touch should you require the services of his/her agency. Stand up, shake hands, walk towards the exit or front gate. Wave goodbye.

Smile, you have done well. You are in control.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Lloyd Jenman

Reinventing Real Estate, Part 2: Online and Empowered Consumers Are Taking Charge and Paying Less

Demanding consumers

„Internet buyers tend to be better informed on market conditions and better prepared to act on the home they want when they start working with a realtor. Luckily for realtors, these changes don’t necessarily hurt, as long as they are able to adjust to the new relationship and realize that the new-style buyers value speed and efficiency over guidance when finding a home.“

– E-marketer, Internet Home Buyers Changing the House Rules

Thanks to the Internet and other technological innovations, more real estate information is freely available than ever before. As a result, consumers are demanding new choices, improved services, faster transactions and lower prices. According to a recent NAR survey, the number of sellers stating that they didn’t want to pay a sales commission fee rose from 46 percent in 2003 to 61 percent in 2004. In 2004, 23 percent of Florida home sellers opted to sell independently without an agent, up from 14 percent in 2003 and nearly double the 14 percent national average, according to Planet Realtor.

And Web-enabled consumers are demanding a high digital IQ when working with real estate professionals. In addition to being well-versed on their own industry-specific technology, real estate professionals now are expected to utilize laptops, mobile phones, digital cameras, personal digital assistants and global positioning systems to keep pace with Internet buyers and sellers.

Downward pressure

„If consumers are going to do their own home-shopping online, they expect to save some money, just as they would for using the self-service lane. That’s why they are susceptible to online discount brokers and the new affinity companies that are promoting lower commissions if only the consumers will use their agents. These business models promote the idea to consumers that they ought to be paying less money in commissions.“

Realty Times Columnist Blanche Evans

Traditional real estate commissions, typically around six percent of a home’s selling price, are facing downward pressure from consumers and competition. Some consumers claim traditional real estate commissions don’t reflect:

– Today’s home prices. Years ago, when median-priced homes sold for $25,000, real estate commissions were typically five percent, or $1,250. Today, with South Florida median home prices around $300,000, the cost of a six percent full-service real estate commission becomes $18,000. Some brokers even charge additional fees to cover administrative costs. When you consider that today’s average homeowner sells a home every five to seven years, real estate commissions can dramatically impact your personal savings and net worth.

– Owner equity. When selling properties, most homeowners calculate the cost of selling as a portion of sales price, though the commissions are paid out of owner equity. (Equity is the difference between the value of your property and amount of mortgages owed.) Consider this example: You decide to sell a property for $250,000 in which you hold 10 percent equity, or $25,000. After paying a six percent commission of $15,000, you are left with $10,000 before any applicable closing costs. In this example, the $15,000 commission is six percent of the selling price, but 60 percent of the $25,000 equity.

– Services performed. Under today’s commission structure, selling a $100,000 house at six percent typically costs $6,000, while selling a $500,000 house costs $30,000. Does selling the more expensive home really require five times more effort? Your cost is the same whether the agent spends one hour or 100 hours marketing your home. This is one reason many real estate consumers find fee-for-service real estate so appealing.

Developing alternatives

„Consumers want what they want, when they want it and will gravitate to the most cost-effective source to obtain it. Why? Because our „one-size-fits-all“ approach to working with sellers and buyers is archaic and won’t allow consumers to access various segments of help they need in a timely fashion. That’s why .com Web start-ups are finding a receptive audience in real estate consumers and why for-sale-by-owners are burgeoning.“

Julie Garton-Good, Author of „Real Estate a la Carte: Selecting the Services You Need, Paying What They’re Worth“

Until recently, you have had few practical alternatives to the traditional full-service, full-commission real estate transaction with a broker. Most sellers paid a single commission fee for a full range of real estate services, whether they needed them or not. Now traditional real estate agencies face the challenge of identifying new services that have value to today’s sophisticated online and empowered consumers.

One result is an „unbundling“ of traditional one-size-fits-all real estate services for consumers who want more control over real estate transactions and their associated costs. If you’re willing to take on some tasks traditionally performed by agents and brokers, you could receive lower transaction costs. You might benefit from the following emerging alternatives:

Fee-for-services

„Consumers want assistance from real estate professionals, but don’t want to pay for it in the form of traditional commissions,“ says a la Carte real estate Pioneer Julie Garton-Good. Garton-Good has been preaching the fee-for-services gospel for more than 20 years. As the name implies, you can choose which tasks you feel comfortable performing and hire qualified real estate professionals to do the rest. Many traditional real estate brokerages are beginning to offer a more menu-based service plan. For example, you may not mind listing your home and holding open houses, but you may want assistance with contracts and closings.

One-stop shopping

In response to dwindling margins and the rising costs of technology and lead generation, some real estate companies are attempting to combine traditional and Web-based services to provide consumers a single source for all their real estate needs. One-stop shopping sites generally provide or partner with lenders, insurers, title companies, real estate attorneys and others to facilitate all aspects of buying and selling. In addition, some sites are adding home-improvement and related services to stay in touch with consumers between buying and selling transactions.

Web-based discounters

Although many Web-based real estate companies flamed out in the dotcom era, scores of new companies have emerged to take their place. By offering targeted services such as flat-fee MLS listings, buyer rebates and AVM tools, these sites are appealing to independent buyers and sellers who prefer to take a more active role in transactions. In addition to listings, some sites also offer how-to articles and advice for those who choose to go it alone.

Tradition + technology + turbulence = opportunities

So, given the trends, changes and ongoing industry evolution, what can independent buyers, sellers and investors expect in this new era of real estate?

o The Web and other technologies will continue to evolve and transform the $1.3 trillion real-estate industry. Technology will continue to reduce the time, expense and complexity of manual processes, and increasingly sophisticated search and valuation tools will play a more strategic role.

o Free and low-cost real estate resources will continue to be available and even multiply on the Web. In real estate, knowledge truly is power. Consumers will try to use their power to gain more control of the real estate process and subsequently expect to be compensated in the form of reduced and fee-for-service commissions.

o The role of traditional real estate brokerages will evolve as Web-enabled consumers become more knowledgeable. This likely will trigger some restructuring and consolidation of traditional brokerages, but will also drive the development of innovative new practices targeting online and empowered consumers. Real estate professionals will focus more on promoting their local knowledge and industry expertise, while consumers will perform some buying and selling tasks on their own.

o Traditional real estate commissions and profitability levels will continue to face downward pressure from various sources. The future will be profitable for brokerages that are able to extend their core expertise of neighborhood and industry knowledge into flexible new consumer-centric offerings.

o The traditional high-touch, full-service real estate agency is evolving, not disappearing. Real estate professionals who provide exceptional service and value to their customers will always be in demand.

You now can find more real estate knowledge, tools and resources on the Web than ever before, enabling you to buy and sell with increased confidence. For real estate professionals, reinventing the industry means making hard decisions, changing processes and managing new opportunities. But for consumers, reinvention in real estate is a winner, hands-down.

Learn more at http://www.homekeys.net

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Charles Warnock

Ohio Real Estate Lawyers

While Ohio real estate law does not require you to have a real estate lawyer, there are certain instances in which having a lawyer may be a good idea. When buying a property that has any common interest developments, it may be difficult for the average consumer to discern between parts of the property that are for one’s exclusive use versus parts that are for community use. Common interest developments, such as condominiums, may have ongoing litigation that may have an adverse effect on the future value of the property. A real estate lawyer can explain what the possible outcomes of ongoing litigation may be, so you can make an informed choice about whether you want to invest in the property. A real estate lawyer can also help ensure that the title to a property is good before a buyer closes on a sale.

Try and find a lawyer who is recommended by someone you trust, such as a friend or family member. Never choose a real estate lawyer simply based on the recommendation of your real estate agent. However, you may be able to find a lawyer who is also a licensed realtor.

You should ensure that the lawyer specializes in real estate law by checking with state and local bar associations and realtors‘ associations. The American College of Real Estate Lawyers (ACREL) website provides links to members by state, and has many members from Ohio.

Most lawyers will answer preliminary questions for free. Make a list of your questions and use this list to help you find a lawyer who you think will represent your interests in a competent and ethical manner. Before making a final decision, ask what the lawyer’s charges are. Some real estate lawyers will work on for a fixed fee in more straightforward cases.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Alison Cole

How to Find a Good and Reliable Home Buyer?

Your home is the most important investment of your life. A home can be a really useful investment, as it appreciates in value quickly and can also be converted into cash easily. Your home is one single asset that would be able to generate a huge sum of money for you quickly at the time of need. Find a good buyer and make the sale, it is as easy as that.

When it comes to finding a home buyer what are the options that you actually have. The first option that would come to mind is the path that has been followed for several years now. The real estate agent has been the most sought after person when any person thinks of „how to sell your home?“. Looking for a good and reputed real estate agent and having your home listed for sale is what you must do. Your home would be listed among the many homes in the locality. For attracting a good buyer it is important that you refurbish the home and have it painted if possible. A good looking home at a good price is definitely appealing to a buyer. This however, means first the effort to locate a good and reputed real estate agent, paying his hefty fees and then the wait for a good home buyer. In the fast paced world of today, not everyone has the kind of time that a real estate agent would need to sell the home. It is time that you take advantage of what technology has to offer.

A cash property buyer is the new age answer for selling house quickly. A cash property buyer can be located easily with the Internet. With websites that can get a free estimate for your home by simply filling out a short application, you are on the fast track right from the beginning. You also save a lot of money as the fees for valuation and the legal fees is eliminated completely. A cash property buyer works as an important link to sell house fast. With no viewings and the condition or location of the home not being of any consideration while fixing the price it surely is a deal that has the interest of the seller in mind. Unlike a real estate agent who tries to make some good money both from the buyer and the seller, you would have here a deal that is both quick and transparent. With a reservation fee paid and the entire deal closed in 1-3 weeks flat, you have the money in hand even before your know it.

With many cash property buyers offering services of varied kinds, it is important that you verify the credentials of the company before saying a „yes“. A little research can save you a lot of time, effort and money. A reputed cash property buyer is a good and reliable home buyer and you can sell house fast without any hassles whatsoever.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Jane Hopton

Real Estate in the Bahamas – How to Sell Your Island Property in a Down Market

The scenery is better and the gentle breezes coming off the ocean are second to none, but trying to sell real estate in the Bahamas can be just as challenging as other parts of the world when the real estate market is in a slump.

During these slumps, researching to find a qualified Realtor and taking special steps to market your real estate effectively can mean the difference between property that sells at a fair price in short order, and real estate that languishes on the market, said Rachel Pinder, Principal Broker of Island Living Real Estate in Nassau.

Brenda Knowles, a broker with Island Living Real Estate, suggests property owners ask a potential Realtor these questions when considering the best person for the job:

o How are you going to market the property?

o What is the history of your company?

o What is the background/Realtor experience of your agents?

o How long have they been in the business?

o What is the current market trend?

o Do you co-broke with other real estate agencies?

o What changes do I need to make to my property to make it competitive in the current market?

In short, sellers should find out how the Realtor intends to market their property, Knowles said. There are several marketing standards most Realtors employ when listing properties, so getting to the options that set one Realtor apart from all the others is paramount.

It is important to remember that the best marketing plan can only do so much; an owner should take the advice of their real estate agent to make their property look its best, Pinder said.

„It seems to go against common sense to put money into a home you’re trying to sell, but as many TV shows on the subject prove, you really can get a better price for your home by putting a little bit of money into making it appealing to a broad spectrum of potential home buyers,“ she said.

Here are some easy and relatively inexpensive tips:

o Make sure the house is freshly painted in neutral colors.

o Remove personal items, such as family photos.

o Make minor repairs- patch holes in walls, fix cracked tiles, replace cracked windows, etc.

o Get rid of clutter, inside and outside

o Clean, clean, clean

o Give your front entrance curb appeal by adding colorful flowers.

Another tip to remember is to price the property right.

„Don’t try to over-price your home in a down market,“ Pinder said. „It won’t sell.“

© 2007 Sinai Marketing and Island Living Real Estate. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein imbedded links.

Immobilienmakler Heidelberg

Makler Heidelberg



Source by Rachel Pinder

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